Filming Evidence

Rough Cut

This is our rough cut for out music video. We have colour graded all footage in the video and cut it to the beat so that all footage present now can be used in the final video. The mid-section of the video is blank as we have not yet filmed the footage we will be using however this will be edited and added as soon as we have filmed it.

Digipack draft

Website Map and Draft

Link To Website:
http://martingracea2media.wix.com/riverabandofficial

These are printscreens of the draft version of our website, we have published it under a "wix" address whilst we obtain feedback from our peers about how we can improve it, website construction is still ongoing. The website is still in its barebones stage but we felt it was important to obtain feedback before investing a great deal of time into something that may not be fit for purpose.

Loading Icon for Wix Editor

Website Band Page

Website Gigs/Events Page

Website Gallery Page

Website Contact Information Page

Website Homepage

Website's Music Page

Conclusion
The task of starting to draft a website was a very important task as it allows us to complete one of the major steps in how we will market our band. Through drafting the website first rather than just creating a final version we can obtain feedback from members of the public who fall within our bands target age group so that we can come back and improve the website at a later date making it as suited to its purpose as is possible.

Marketing and Campaign Strategy

Marketing and Campaign Strategy

As we have already looked at the marketing and campaign strategy for an existing band in our case study of the band Arcade Fire and the release of their new album Reflektor

(Link to Post: http://martingracea2media.blogspot.co.uk/2013/09/case-study-arcade-fire-reflektor-post.html )

we have decided to employ some of the techniques used by them into the marketing and campaign strategy for our band.

What functions does the website serve for the band?

Our Website:

- Directly involves the target audience with the band through links to the bands profiles on various social networking sites

- Showcases the music of the band

- Informs fans of upcoming events/gigs

- Clearly sells the image of the band

Describe the bands brand identity and explain how the website showcases this?

- The bands image has a very classic rock look, mixed in with some new psychedelic ideals

- The website showcases this through almost every page having images of the band, allowing the audience of the website to study them

- Our website follows the colour scheme of the bands own design with the basic black and white theme to emphasise their dedication to and belief that the music is the most important aspect rather than image

Who is the target audience for the band/artist and how do you know?

- The target audience for our band is 18 - 24 year olds of either gender

- We found this statistic out by studying their feedback and statistics on social networking sites and then incorporated this into the content we put into our music video

How is the website designed to appeal to the target audience?

- The website is designed to appeal to the target audience through its simple colour scheme and layout as it gives the website a more adult feel rather than going for a younger more modern style website as you would find for an artist such as Pixie Lott.

Identify all the different strategies used to market the band on the website

- Pictures

- Gig/Event Dates

- Youtube Videos

- Soundcloud Links

- Social Network Profile Links

- Bands Direct Email Address

Apart from the band what/who else is being sold on the website?

- Other than the band or artist very little else is being advertised on the website as we wanted to make it dedicated to the band and their music until a greater fanbase develops and then we can branch out into further advertisement through the website

Rivera Band Photo

Rivera Lead Singer

Example of Target Audience Research

Existing Rivera Website Homepage

Rivera Homepage Created by Martin Stewart and Grace Cuthbertson

Conclusion
The marketing and campaign strategy was a key task as it shows us applying what we learnt through our case study to to our own band. it clearly outlines the bands identity and key selling pints and allowed us to get an idea of how through the website and other places such as social media sites we could gain publicity for the band and increase the public interest in their music. It also demonstrated how we took information from our bands existing marketing strategy and put it into our own.

Grace Cuthbertson Goodwin Analysis

Timeline

This task was useful as it gave us an easy way to see how many shots were in the music video but also which locations are in the video for the longest amount of time. This is important as it makes it easy to work out what sections will require the most amount of time through the editing stages. The timeline is essentially a more visual version of our shotlist which is easier and quicker to refer to rather than the whole shot list.