Marketing and Campaign Strategy
As we have already looked at the marketing and campaign strategy for an existing band in our case study of the band Arcade Fire and the release of their new album Reflektor
(Link to Post: http://martingracea2media.blogspot.co.uk/2013/09/case-study-arcade-fire-reflektor-post.html )
we have decided to employ some of the techniques used by them into the marketing and campaign strategy for our band.
What functions does the website serve for the band?
Our Website:
- Directly involves the target audience with the band through links to the bands profiles on various social networking sites
- Showcases the music of the band
- Informs fans of upcoming events/gigs
- Clearly sells the image of the band
Describe the bands brand identity and explain how the website showcases this?
- The bands image has a very classic rock look, mixed in with some new psychedelic ideals
- The website showcases this through almost every page having images of the band, allowing the audience of the website to study them
- Our website follows the colour scheme of the bands own design with the basic black and white theme to emphasise their dedication to and belief that the music is the most important aspect rather than image
Who is the target audience for the band/artist and how do you know?
- The target audience for our band is 18 - 24 year olds of either gender
- We found this statistic out by studying their feedback and statistics on social networking sites and then incorporated this into the content we put into our music video
How is the website designed to appeal to the target audience?
- The website is designed to appeal to the target audience through its simple colour scheme and layout as it gives the website a more adult feel rather than going for a younger more modern style website as you would find for an artist such as Pixie Lott.
Identify all the different strategies used to market the band on the website
- Pictures
- Gig/Event Dates
- Youtube Videos
- Soundcloud Links
- Social Network Profile Links
- Bands Direct Email Address
Apart from the band what/who else is being sold on the website?
- Other than the band or artist very little else is being advertised on the website as we wanted to make it dedicated to the band and their music until a greater fanbase develops and then we can branch out into further advertisement through the website
Conclusion
The marketing and campaign strategy was a key task as it shows us applying what we learnt through our case study to to our own band. it clearly outlines the bands identity and key selling pints and allowed us to get an idea of how through the website and other places such as social media sites we could gain publicity for the band and increase the public interest in their music. It also demonstrated how we took information from our bands existing marketing strategy and put it into our own.
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| Rivera Band Photo |
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| Rivera Lead Singer |
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| Example of Target Audience Research |
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| Existing Rivera Website Homepage |
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| Rivera Homepage Created by Martin Stewart and Grace Cuthbertson |
Conclusion
The marketing and campaign strategy was a key task as it shows us applying what we learnt through our case study to to our own band. it clearly outlines the bands identity and key selling pints and allowed us to get an idea of how through the website and other places such as social media sites we could gain publicity for the band and increase the public interest in their music. It also demonstrated how we took information from our bands existing marketing strategy and put it into our own.
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