Digipack draft

Website Map and Draft

Link To Website:
http://martingracea2media.wix.com/riverabandofficial

These are printscreens of the draft version of our website, we have published it under a "wix" address whilst we obtain feedback from our peers about how we can improve it, website construction is still ongoing. The website is still in its barebones stage but we felt it was important to obtain feedback before investing a great deal of time into something that may not be fit for purpose.

Loading Icon for Wix Editor

Website Band Page

Website Gigs/Events Page

Website Gallery Page

Website Contact Information Page

Website Homepage

Website's Music Page

Conclusion
The task of starting to draft a website was a very important task as it allows us to complete one of the major steps in how we will market our band. Through drafting the website first rather than just creating a final version we can obtain feedback from members of the public who fall within our bands target age group so that we can come back and improve the website at a later date making it as suited to its purpose as is possible.

Marketing and Campaign Strategy

Marketing and Campaign Strategy

As we have already looked at the marketing and campaign strategy for an existing band in our case study of the band Arcade Fire and the release of their new album Reflektor

(Link to Post: http://martingracea2media.blogspot.co.uk/2013/09/case-study-arcade-fire-reflektor-post.html )

we have decided to employ some of the techniques used by them into the marketing and campaign strategy for our band.

What functions does the website serve for the band?

Our Website:

- Directly involves the target audience with the band through links to the bands profiles on various social networking sites

- Showcases the music of the band

- Informs fans of upcoming events/gigs

- Clearly sells the image of the band

Describe the bands brand identity and explain how the website showcases this?

- The bands image has a very classic rock look, mixed in with some new psychedelic ideals

- The website showcases this through almost every page having images of the band, allowing the audience of the website to study them

- Our website follows the colour scheme of the bands own design with the basic black and white theme to emphasise their dedication to and belief that the music is the most important aspect rather than image

Who is the target audience for the band/artist and how do you know?

- The target audience for our band is 18 - 24 year olds of either gender

- We found this statistic out by studying their feedback and statistics on social networking sites and then incorporated this into the content we put into our music video

How is the website designed to appeal to the target audience?

- The website is designed to appeal to the target audience through its simple colour scheme and layout as it gives the website a more adult feel rather than going for a younger more modern style website as you would find for an artist such as Pixie Lott.

Identify all the different strategies used to market the band on the website

- Pictures

- Gig/Event Dates

- Youtube Videos

- Soundcloud Links

- Social Network Profile Links

- Bands Direct Email Address

Apart from the band what/who else is being sold on the website?

- Other than the band or artist very little else is being advertised on the website as we wanted to make it dedicated to the band and their music until a greater fanbase develops and then we can branch out into further advertisement through the website

Rivera Band Photo

Rivera Lead Singer

Example of Target Audience Research

Existing Rivera Website Homepage

Rivera Homepage Created by Martin Stewart and Grace Cuthbertson

Conclusion
The marketing and campaign strategy was a key task as it shows us applying what we learnt through our case study to to our own band. it clearly outlines the bands identity and key selling pints and allowed us to get an idea of how through the website and other places such as social media sites we could gain publicity for the band and increase the public interest in their music. It also demonstrated how we took information from our bands existing marketing strategy and put it into our own.

Grace Cuthbertson Goodwin Analysis

Timeline

This task was useful as it gave us an easy way to see how many shots were in the music video but also which locations are in the video for the longest amount of time. This is important as it makes it easy to work out what sections will require the most amount of time through the editing stages. The timeline is essentially a more visual version of our shotlist which is easier and quicker to refer to rather than the whole shot list.

Production Schedule

Date	Task	Completed By	Comments
June 2013 - November 2013	Assorted Research and Planning Tasks	- Martin Stewart - Grace   Cuthbertson	All Tasks Completed
9th December 2013	Shoot Day 1	- Grace Cuthbertson - Martin Stewart	Actors Present
10th December 2013	Shoot Day 2	- Martin Stewart - Grace Cuthbertson	Actors Present
11th December 2013	Shoot Day 3	- Grace Cuthbertson - Martin Stewart	Actors Present
12th December 2013	Editing Day	- Martin Stewart - Grace Cuthbertson
13th December 2013 (Rough Cut Deadline Day 6pm)	Final Editing Day	- Grace Cuthbertson - Martin Stewart
13th - 15th December 2013	Evaluation of Rough Edit by Peers	N/A	Through use of youtube and social media
16th - 21st December 2013	- Re-Shoot any unsatisfactory footage - Iron out any mistakes spotted by peers	- Martin Stewart - Grace Cuthbertson	Actors Present if any shots need to be re-done
22nd December 2013 - 10th January 2014 (Final Edit Deadline Day)	- Complete all editing and shooting for submission of final music video	- Grace Cuthbertson - Martin Stewart

The production schedule was one of the most important tasks as it clearly outlines what we will be doing on what days over the course of the project. It allows us to plan things such as work around our shooting schedule and also around our most important editing days. To see our detailed schedule of what we will be doing on the days of the shoot see here: http://martingracea2media.blogspot.co.uk/2013/11/call-sheet.html

Actor head shots

Chloe Delahunty 

18

5ft 5

Blonde

Blue eyes

Charlie Winzar

19

6ft 1

Brown

Brown

Gabriel Delahunty

11

5ft 1

Blonde

Brown

Risk Assessment

Location	Risk	Likelihood of Incident (Out of 5)	Severity of Incident (Out of 5)	Risk Score (Out of 25)
Field	Fallen Branches	2	1	2
Field	Deep Mud	1	2	2
Field	Twisted Ankles	1	2	2
Bathroom	Electrocution (Camera and Water)	2	4	8
Bathroom	Slipping in Bath	2	3	6
Bathroom	Drowning	1	5	5
Bathroom	Water Damage to Equipment	1	5	5
Main Bedroom	Falling off Bed	2	1	2
Childs Bedroom (IKEA)	Tripping Over	1	1	1
Childs Bedroom (IKEA)	Falling off Bed	2	1	2
Childs Bedroom (IKEA)	Public Attention/Aggravation	2	2	4
Living Room	Burning Self on Cigarette	2	2	4
Living Room	Cutting Self on potential broken glass	1	3	3
Living Room	Burning furniture with Cigarette	1	3	3
Green Screen	N/A	N/A	N/A	N/A
Brighton Beach	Drowning	2	5	10
Brighton Beach	Camera Equipment near water (Electrocution)	1	4	4
Brighton Beach	Cutting self on objects in sea	1	2	2
Brighton Beach	Cold Water/Weather (Pneumonia etc)	1	4	4

Conclusion

The risk assessment was an important task as it preserves the safety of us, our actors and the equipment which we are using. In our risk assessment we decided to use a system of grading the possibility of an incident out of 5 and also the severity of the incident out of 5. We would then multiply these two numbers together and dependant on what the result was we would decide wether it was safe or not. Anything above 20 would be deemed to unsafe, however as you can see from our risk assessment our highest rating is 10 which means all of our locations have minimal risk.