Target Audience Moodboard

I created this moodboard with pictures that i obtained from the internet. It accurately represents the target audience that our artist is aiming for. Our artist is not gender specific so they appeal to both men and women. the age range for our artist is 18-24 years of age as then fans will be a similar age to the artists themselves creating a relationship between artist and fan-base. Also the style of music being performed is going to appeal most strongly to an audience falling under that age range. The audience is demonstrated through photos of crowds that fall inside the age category but also through other bands that the audience for Rivera will most probably enjoy. Our target audience are Alternative/Rock fans as they will share the image that Rivera promote and will also enjoy the music.